SEO playbook for online stores: rank on Google

Free search traffic is the cheapest way to win orders in Egypt. You set it up once, and it keeps sending buyers for months after you stop paying for ads.

This playbook is the right order to do the work in. Almost all of it happens on two screens: Marketing → Get found and the product editor. No agency, no code, no retainer. Three things decide whether Google ranks your store: it can read the page, the page uses the words the buyer typed, and the page looks safe to buy from. Most Egyptian stores are weak on the first two, because the SEO fields were never filled in after launch.

Step 1 — Let Google see every product

Your storefront already publishes a sitemap. Open your domain plus /sitemap.xml.

• Only active products are listed. A draft or hidden product is not in that file, so Google will never index it.
• Add the same link to Google Search Console, then check that product pages are indexed, not just the home page.
• Give each page one title and one description, and never let two pages fight over the same phrase.

Step 2 — Fill the SEO fields Storix already gives you

Open Marketing → Get found. It scores your store and names the products holding you back.

1. Read the Visibility checklist. The row that matters most is SEO fields are filled, which counts active products with no SEO title or description.
2. Work through the Product repair list. Each product shows what is missing: Image, SEO title, SEO description, Product description, Search keywords, Arabic content or English content.
3. Use the SEO fix assistant. Copy draft gives you a suggested title and description; Open editor, paste, read, save. The assistant never saves anything for you.

Fix your best sellers first. A better title on a dead product changes nothing.

Step 3 — Write for the three ways Egyptians type

The same buyer searches the same product three ways: Arabic, English, and Franco (Arabic in Latin letters, like "gazma" for shoes). Put the plain Arabic phrase in the product name, and the English word plus the common Franco spelling in the description and the product's Search keywords field. Keep both languages filled — Get found flags Arabic content and English content as separate gaps for a reason.

Step 4 — Take keywords from your own shoppers

Open Marketing hub → Storefront search. Zero-result queries shows searches your visitors ran that found nothing, over the last 7, 30 or 90 days. Every line is a buyer who left empty-handed.

• If you sell the product, rename it in their words.
• If it is only a spelling difference, put the variants in one synonym group: Arabic, English and Franco together.
• Two rules bite. A group matches only when the whole search is one of its words, so "black hoodie" will not match a "hoodie" group. And the Arabic comma (،) does not separate words — use the English comma.

Storefront search is on the Growth and Pro plans.

Step 5 — Stay fast, and show up in AI answers

Most shopping traffic in Egypt is a mid-range Android on 4G. Open Analytics → Store speed for real loading times measured on your own visitors, fix the slowest page type, then compress your images.

Buyers now ask an AI assistant instead of typing into Google. Your store publishes an /llms.txt file for exactly that, and Get found scores an AI search readiness row. It turns green only when no active product is missing its SEO fields or its image — the same work as Step 2.

Step 6 — Measure monthly, change one thing at a time

• In Google Search Console: impressions and clicks per search term, and how many pages are indexed.
• In Analytics → Analytics: Performance by referring channel tells you which source brings real orders. It sits in the advanced-plan sections.
• Do not look for organic traffic in Analytics → Finance. Finance covers cash flow, cash on delivery and wallet money, with no channel breakdown.

Change one thing a month. Change five, and you learn nothing.

Marketing → Get found scores your product SEO and drafts the titles and descriptions for you. Open a Storix store free, or compare plans for storefront search and the advanced channel report.

Related lessons

• Pick keywords Egyptian buyers actually type
• Meta, TikTok and GA4 tracking setup
• Checkout optimization for Egyptian stores
• Inventory forecasting — a product that keeps going out of stock loses the ranking you just earned.