Pick Product Keywords Egyptian Buyers Type

Pick the Arabic, English and Franco words Egyptian buyers actually type, and put them in product names, categories and your FAQ.

Growth

A woman looking for a phone case does not search for "premium protective accessory". She types "جراب موبايل", or "mobile cover", or "garab mobile". Whichever of those three is on your product page is the one that finds you.

Keywords at this level are not algorithms — they are your words matching your customer's words. Here is how to pick the words Egyptian buyers actually type, and where to put them.

One product, three spellings

Egyptians do not search in one language. The same item gets typed three ways on the same afternoon.

Arabic script. The most common, especially on a phone: "فستان سواريه", "سماعة بلوتوث", "كريم تفتيح".
English. Heavy in tech, beauty and fashion: "bluetooth headphones", "oversized hoodie", "serum".
Franco (Arabic in Latin letters and numbers). "fostan" for a dress, "gazma" or "kotshi" for shoes, "sma3a" for headphones, "3atr" for perfume.

If your page carries only one of the three, the buyers who type it the other two ways never see you. Pick the most natural one for the name, and let the others live in the description and the FAQ.

Let your own shoppers write the list

The best keyword source you have is free and sitting in your admin. Open Marketing hub, click Storefront search, and read Zero-result queries — real searches your visitors ran that returned nothing. Choose the last 7, 30 or 90 days; you get up to 50, most frequent first. Every line is either a product you should stock or a word you should add to one you have.

Two things to know: search tuning is on the Growth and Pro plans, and Starter sees an upgrade notice. And Occurrences can read low, because a repeated search within five minutes is not counted again.

Three more free sources

Your own DMs: read how people ask "متوفر؟" or "بكام؟" on Instagram and WhatsApp. Search autocomplete: start typing your product into Google or Instagram and read the suggestions. Ask at the till: when someone phones, ask what they searched for. Patterns show up within a week.

Where to put the words

Product name. Lead with the plain word a buyer types, then the detail. "Bluetooth Headphones — Wireless, 20h Battery" beats a brand-only title.
SEO keywords. Type a keyword, press Enter, repeat, up to 200. This is the one field merchants never fill.
SEO title and SEO description. The SEO card, right under it.
Description. Write for a human. Just make sure the Arabic, the English and one or two Franco spellings each appear once.
Categories. Name them the way buyers browse: "أحذية حريمي" and "Women's Shoes", not an internal code. Each has its own Search engine visibility and Category URL.
FAQ. Go to Design → FAQ and answer real questions in the buyer's own phrasing. A section only appears after you tick Published, and FAQ follows the custom-pages rule for your plan.

One trap on the category screen: if you empty a field and save, the old value stays. To change a bad page title you must type over it, not clear it.

Tie the three spellings together

Storefront search also has synonym groups. Put the Arabic, the English and the Franco spelling of one product in a single group, and a shopper who types any of them sees all of them.

Type the words in Add new group, separated by an English comma, then press Add group. It needs at least 2 different words and keeps up to 25. Two limits: a group fires only when the whole search is one of its words — "black hoodie" does not match a "hoodie" group — and the Arabic comma does not separate words, so use the English one.

Let Storix tell you which products are missing words

Open Marketing → Get found. The Product repair list names what each product is missing, item by item: Search keywords, SEO title, SEO description, Product description and Image. It also flags Arabic content and English content as two separate gaps — the platform enforcing the whole point of this lesson.

The SEO fix assistant on the same page drafts an SEO title, an SEO description and an AI-search question. Click Copy draft, then Open editor and paste. It saves nothing itself, so review the words before you save them.

Search language also moves with the calendar. "هدية رمضان", "عروض الجمعة البيضاء" and back-to-school terms spike at predictable times, so update a few product names and one category before the peak, not after it.

Storix shows you the searches your own shoppers ran and found nothing for — open a free store.